Business English Target Definition

A surprising number of companies conduct Business English training programs without ever being certain what the targets of their Corporate English program are. Many simply delegate decisions to language schools or English teachers without really examining what role Business English will play in the strategic development of their company or what role courses can play in dramatically improving information flow by improving in-company communications.

Clarity...

We help you gain a clear definition of what you want to attain with your investment in Business English training in relation to your specific corporate goals. We are pioneering specialists in Blended Learning for Business English and know highly effective Blended Learning strategies and scenarios to help you attain your targets.

Get feedback...

Our approach in the Business English program audit is hands-on and extremely pragmatic. We delve deep by personally listening to you, your Business English trainers and the participants involved in your corporate English training program. We analyze the perceived strengths and weakness of your current Business English program and determine how effectively the criteria are being fulfilled.

Fairness...
At all levels, the acquisition and processing of feedback is conducted in an atmosphere of cooperation characterized by transparency for all of those involved. We have a sincere, caring and constructive attitude towards all of your valued Business English trainers and participants We never lose sight of the fact that we are dealing with teams of real people with real needs.

Relevance...

Not only do we obtain feedback on the personal needs of those in Corporate language training, we also analyze the work processes their positions involve and recommend measures to enable your staff to perform their Business English-related tasks with the professionalism and intercultural awareness your customers and clients deserve.

See where you are...

Once you have established which elements are important towards reaching your specific corporate goals, U.S. English Services can provide you with comprehensive evaluation of your corporate language training program so that you can see whether you are headed in the right direction.

Focus of our evaluation...

• Communication abilities and potentials, not on grammatical accuracy
• Needs of individuals and the concrete skills required for their positions
• Customizable elements, modular and company-specific content
• Fulfillment of both corporate-specific and CEF criteria
• Intercultural and soft-skill abilities of your staff
• 360º fairness and a team-building spirit

You will visualize:

• Where you are with your Business English Program
• Where you want to go
• How to get there